Media personality turned entrepreneur, Sbusiso Leope widely known as “DJ Sbu” launched his third book at Nelson Mandela University’s South Campus. “The Art of Hustling: Sell or Surrender” is the third book written by the Thembisa native. The event took place on Friday 26 April 2019.
In an attempt to get his fans and upcoming entrepreneurs to cultivate their unique edge, DJ Sbu created his latest masterpiece. The book was launched to an energetic crowd of students and fans which he addressed at the Nelson Mandela University. During DJ Sbu’s talk, he spoke about his struggles as an entrepreneur and covered topics such as; religion, mentoring others, ownership and his move to America.
Throughout the talk, DJ Sbu stressed the importance of an entrepreneur knowing their worth and possessing the eagerness to learn – this being the main message of his book. He stated that as his success grew, doors were opened that enabled him to branch into different spaces in both entertainment and business. He also emphasized the power of a positive attitude. His setbacks could have easily discouraged him to quit, but he took advantage of the experiences and knowledge he was indulging in to start his own ventures.
Upon moving to America, he wanted to learn the culture of the people he looked up to when growing up. He moved to see where they hang out, how they live and how they go about their general business. He believes that to elevate yourself, you need to move out of your comfort zone and study the people who are in spaces you aspire to be in.
DJ Sbu’s book launch was an astounding success as all the books sold out. MadibazNews got a chance to talk to the mogul – that interview will be published in our fourth edition coming out soon.